The Blind Side( Michael Oher)

Michael Oher is an immense human being. At the age of sixteen, he had a 20-inch neck, 50-inch waist, and a 58-inch chest. Larger measurements, that is, than every single member of the Washington Redskins. This fact alone meant that his final years in high school, Oher was the focus of attention of college coaches across America – grown men taking detours of hundreds of miles to watch him practice, in the hope of persuading him to play for their team. Had these coaches the power to design a prototypical left tackle, Oher’s six-foot-five, 330-pound frame would have been pretty close to their model. And yet the fact that he was even still at high school was, in itself, nothing short of a miracle. The focal point of Michael Lewis’s The Blind Side is the story of Oher’s transition from a teenager so neglected by society that the Memphis school board can’t really account for his academic record to an eighteen-year-old college recruit with the potential for earning millions when he hits the NFL draft (which he will do this April). Though Oher is the main narrative thrust, the book is a wide-ranging examination of the culture of American football, its tactical development, and most importantly of all, its uneasy relationship with the US educational system. Oher is one of sixteen siblings born in the poorest (black) parts of Memphis. The determination of a friend’s father to get his own son into one of the elite (white) Christian schools quite literally changes the course of Michael’s life. Though he has no education to speak of, the Tuohy family take him under their wing, eventually adding him to their will. Oher does not excel at school; after sixteen years where formal education has made little impact on his life, this is scarcely surprising. Yet in some remarkably moving passages, Lewis shows the before, and transmits their joy when they realise that despite his taciturn nature, he has actually been absorbing the material he’s been taught in class. Success in the classroom is, ultimately, vital for Michael’s future. For although his millions will come through his physical strength, and his ability to protect the quarterback (American football’s most valuable position), the development of a professional sportsmen is inextricably intertwined with the education system. The condition of his being accepted by his high school was greater academic achievement; unless his grade point average reaches a certain level, he won’t be allowed to go to college – no matter how many coaches are desperate for him to play. The subject of the relationship between high school sports and educational achievement has been covered before. Buzz Bissinger’s ‘Friday Night Lights’, which has since been the inspiration for a movie and a TV series, followed a high school team in Texas for a season. Far from the saccharine, wholesome version of schooldays that we are accustomed to, Bissinger painted an unhappy and controversial portrait – of a white community interested in black children only so far as they could help compete for the state championship; a school with $5,000 for the English department but $70,000 for travel to away matches; allegations of pain-killers being used illegally to get injured teenagers playing as soon as possible. Such was the controversy the book caused that Bissinger, who had spent a year in the town, didn’t return until 20 years later. The Blind Side has a more uplifting tale at its heart. Yet this does not stop it from being an unsettling story. The Tuohys are accused of taking Michael into their lives solely to ensure that he can play for their alma mater by college football’s regulatory body. This body exists to try and ensure that (nominal) academic standards are upheld by college athletes, but Oher and the Tuohys are subject to an invasive investigation, despite the fact Oher would be nowhere near college were it not for the Tuohys. Oher’s coaches do not cover themselves in glory, either; the high school head coach is clearly angling for a job at the college level, and will try and pressure Michael into choosing the college most likely to further his own prospects. Most unsettling of all, though, is Lewis’s stark portrayal of the alternative life he might have led. Going into Hurt Village, Memphis, Lewis tells the story of a broken community ravaged by drug gangs and grinding poverty. He also retells the story of ‘Big Zach’, who in the 1990s had attracted the same interest from college scouts that Michael Oher was. Yet Big Zach didn’t have an adoptive family to push him to work hard at high school; he dropped out before he could make it to college, and now looks back on what might have been. It is in this wider picture that The Blind Side truly excels. Oher is the sort of kid who you can’t help but root for. It is a pleasure to read of his transformation in so many facets of his life, and you put the book down hoping that he is as successful in the NFL as his coaches hope for. But there are deeper questions at the heart of this book that are not so easily resolved. It is clear that Oher has a remarkable capacity for absorbing knowledge and copying it – that is the secret of his success academically and athletically. Were it not for a freakish set of circumstances, however, he would still be on the wrong side of the tracks in Memphis, let down by the indifference of the education system. Moreover, Oher has been redeemed because he is a remarkable physical specimen. How many children have the same capacity to learn but are lost forever because they lack the potential to be an NFL superstar is a sobering thought. When even high school football can be the path to riches for all kinds of coaches and scouts, one feels for the children who miss out as a result of these priorities – both the children who are prevented from being paid for their athletic skill, and those whose educational development is considered a lower priority than sporting silverware.

Jim Morrison

Case Study on Jim Morrison Abnormal Psychology Mount Vernon Nazarene University By: Michael Moyer Tuesday, December 6, 2011 In the following pages, I chose Jim Morrison a rock singer from the 1960 and 1970’s band called the Doors; I am going use him as a case study example. Jim had abnormality and I will explain this in detail in the case study. I will also give you a comprehensive clinical background on Jim Morrison. In addition to the background, I am give you a look at his symptoms at the time of onset, severity, exactly what his personality disorder caused him to experience.After that, I will provide you with a 5-axis diagnosis of him including a GAF score. Later, in the case study I will give you behavioral explanation from a B. F. Skinner approach and explain how Jim developed his abnormality according to his theory. In the closing pages, of the case study I will provide a treatment plan with methods I chose to use. In addition, why I feel this would help him and the obs tacles I encounter in my treatment with Jim Morrison and ending, with my prognosis. James Douglas Morrison and his number one alias is Mr.Mojo Risin anagram of his name Jim Morrison and common nickname The Lizard King was born December 8, 1943 Melbourne, Florida, United States and Died on July 3, 1971at the young age of 27 in Paris, France. He died from a suspected heroin overdose and years of severe alcohol and drug dependence, which climaxed to his death in and no autopsy was performed on his body after death, and his exact cause of his death is still unknown. Jim Morrison is buried in the Pere Lachaise Cemetery in Paris, one of the city's most visited tourist attractions (Riordan ;Prochnicky, 1991).Jim Morrison family and childhood years, before he became a legend. He was born to his parents Rear Admiral George Stephen Morrison and Clara Morrison. He also had a sister, Anne, who was born in 1947; and a brother, Andrew. He was of Irish and Scottish descent. He had an I. Q. of 149 he had high intellect and that was his key to writing great songs and poems however no drive to use his education for higher learning. His parents never spanked him and he lived what was quasi-military way of disciplining. His parents always dressed him down or has a military drill nstructor would talk down to his recruits and break down any line of defense to infer his total control and his father would tell him what he had done wrong over and over again, until reducing him to tears, however he learned to hold back his tears. Moreover, he developed a great sense of hate for his parents especially his father. He never had any true friends beside the band and his wife Pamela; they were the only people that did not run from his outburst and wild and coursed behavior that stemmed from his drug and alcohol abuse (Hopkins, 1992).His onsets of substance abuse develop early, because of his hatred of his father and swore never to do anything his father wanted. His periods of drinking starte d slow, however his drugging was at severity level quickly. He smoked pot and tripped on acid during college years claimed it helps him see the world more clearly. On the other hand, Jim was falling to the grips of borderline personality disorder for example, he was aware that he is slipping into despair, and voiced his concern that he did not know who he was.According to the authors, he stop eating and went on a sleep deprivation and taking large amount of acid, because he thought he was a shaman and was doing what young Indian braves, did to find there selves in trance of unconscious and learn who he was because everyone else did not know him. ( Riordan ;Prochnicky, 1991). However, his relationships were blurred and quickly lost excitement for the people he performed for and he started to use large capacity of drugs, and this still was not enough to quiet the demons anymore.He developed an self-damaging impulsiveness personality and had thoughts of suicide for example he would cli mb tall building tripping on many different psychedelic drugs and walking on the edge with no fear of falling. In addition, his nights of sexual experiences and using drugs with many different women played a part in his mood swings and intense anxiety or depression that would last for days and weeks, because he never took the time to detox and come down from the drugs.Moreover, his chronic feelings of emptiness became more dreadful and his first line of defense of alcohol had ceased to numb the pain of emptiness. His thoughts of getting drunk, high, death, and working on his poetry consumed his daily life. When he serve his probation requirements he played games with the psychiatrist, playing him with a stream of intellectual and philosophical nonsense, and then ending the sessions shortly when he became bored. In addition, he reacted to sychotherapy with distain and scorn, but he ached deep in his absorbent self-core and harbored an ambiguous, unconscious hope that something or som eone might have pulled him up from the void and helped him stop living on the edge and testing the bounds of reality. It was around 1970 when Jimi Hendricks and two weeks later Janis Joplin died of overdosed caused by an injection of heroin. Janis’s death bothered him, his death anxiety that Irvin Yalom, wrote about caused him to have his lingering thoughts about death more impulsive, and his behavior became more wreck less.He would come to perform so drunk and high he could barely finish a concert with going to jail or assaulting someone. He also started to ruin family and friendship gatherings with being late or so rude to his friends they all left. Furthermore, he had troubles keeping up with recording session and personal tasks. My five Axis diagnosis with Gaf score, examples, and reason why I felt Jim Morrison needed treatment. Axis 1: Alcohol Dependence, with Physiological Dependence 303. 90, Substance-Induced Mood Disorder (Opioid, Cocaine, Cannabis, and hallucinogen i ntoxication 292. 9) with Mixed Features, and (X) With onset during intoxication According to the DSM IV-TR: he meets the criteria in Axis I in these ways: * His recurrent substance uses and resulting in a failure to fulfill major roles for example never on time for concerts, studio times, and gatherings * His recurrent substance uses that in most of his situations ended in him or someone suffering from physically hazardous for example, him drunk driving, climbing up to the top of tall buildings, and walking on the edge not worried about death, being rude to friends and always cheating on his wife. His recurrent substance-related legal problems for example him being arrested on several occasions before or during a concert, at partying, gathering with friends and fans. * He continued his substance uses despite having persistent or recurrent social or interpersonal problems caused or intensified by the effects of the substance for example, instability in interpersonal relationships, fa mily, co-workers, and personal relationships. He has indicated by evidence of tolerance or symptoms of withdrawal for example, he never entered the studio without a bottle of liquor, spends his days in bars that surround his motel, sleeping and partying with many different women including his wife. * Clinically significant maladaptive behavioral or psychological changes that developed during, or shortly after, alcohol ngestion for example, his lewd and lascivious behavior, drunk driving, interference with flight of an aircraft, and sexual aggressive behavior, his mixed periods of mania and depression, and ending with long periods of anxiety that lead to make him feel more empty inside. (These previous symptoms are not due to a general medical condition) Axis 2: Borderline Personality Disorder 301. 83According to the DSM IV-TR, he meets the criteria for Borderline Personality Disorder in these ways: * Jim show frantic efforts to avoid real or imagined abandonment caused by his father not accepting him as child and as adult. * He had a pattern of unstable and intense interpersonal relationships with his family and friends and alternating between extremes of idealization and devaluation, with his mood swings cause by his drug and alcohol use. Shifting and unpredictable moods and recurrent suicidal behaviors, gestures, or threats, like climbing tall building and walking on the edge extremely intoxicated. * A poor control of impulses and emotions beginning in early adulthood and evident in a variety of contexts, where his mood would leave him with chronic feelings of emptiness and was confused who he was. * He had an unstable self-image and self-injuring with reckless drinking and drugging with many different sexual partners. Axis 3: NoneAxis 4: Problem with Primary Support Groups (his entire friend able him in his actions), (Disruption of family by separation as a military family) and (his father inconsistent behavior between treating his children as recruits and exercising little parental authority) Problems Related to Interactions with the Legal System/Crime Jim was (arrested at least ten times on such charges as drunk driving, lewd and lascivious behavior, battery, and driving without a license), (harassing media law enforcement officers), and (his Arrest and litigation record left him with and unpredictable future) Axis 5: GAF= 38 current however he moves up and down the scale with his mood swings (30-40).I rated him this way because his behavior is considerably influenced by delusions, hallucination, or severe impairment with his family, friends, job, judgment, and mood. In most days caused by his depression, drug, alcohol use, and his personality disorder hindered him from recovery. Now, I am going to explain how Jim developed his abnormality with a Freudian approach on id, ego, and super ego. In addition, explain some of Freud defense mechanisms that rescued Jim on a daily basis. I believe Freud would of said that his id and ego are m ixed up and causing his motivating behavior to be twisted by him being raised in a military control family that moved from state to state and not giving him time to find himself.In addition, Freud’s psychoanalytic approach would help to explain his behavior, motivation, and borderline personality disorder. For example, he was a highly education with a IQ of 149, however, his father controlled his life by wanting him to join the Navy and follow his footsteps, and Jim wanting to go to film school and write movies. Freud would say he is struck in spitting out (rejection) mode of functioning, because everything his father made him do, he rejected it and did his own thing as child and as an adult (Fiest;Feist, 2009). Freud identified three components of personality structure: the id, the ego, and the superego. He would have thought Jim behavior was due to the result of interactions between these three components.His id is the primitive, instinctive component of personality and ope rates according to the pleasure principle. For example, he ruled by the pleasure principle which set his personalities in motion to meet all satisfy instinctual needs and led to his drugging and alcoholism. In addition, he would say his id never matured and his actions are controlled by some unconscious behavior to be like a Shaman and live his life in acid induced trance looking for his way. His id is entirely centered on his needs and wants like sex, drugs, alcohol, and writing poetry. This drove him to fulfill all his desires at the cost of many relationships, friendship, and his life.The ego was his decision-making component of his personality and it operated according to his reality principle in which he rarely seen, because of the high amounts of drugs and alcohol in his system. His conflict caused his ego and the lines between his unconscious and reality to be distorted. Freud also would say he struggled with reality principle and the tight bond he developed after he witness a car crash in the desert. There in desert was truckload of American Indians were scatter across the ground bleeding to death and he swore the Indian Shaman’s soul jumped into his soul. This event is what led to his identity crises and his desire to consume large amount of acid to see his path of life, in a many different visions and trances (Riordan ;Prochnicky, 1991).If Jim were still alive, I would use close quarters and secure measure for substance-abuse treatment with detoxification as the first step, to help eliminate all the substances from Jim’s body and protect him from himself and others enabler’s. Followed by Freud Psychodynamic Therapy and we would try free association to get him talking about all his emotions, thoughts, and any images coming to mind (Comer, 2011). I would sign Jim into long-term inpatient treatment program combined with antidepressant, anti-anxiety, and a comprehensive substance treatment program that would help him describe his dre ams in â€Å"therapist interpretation sessions, with the three interpretations phenomena techniques’ resistance, transference, and dreams† (Comer, pg. 59, 2011).If previous treatment measure did not work, because he reacted to psychotherapy with distain and scorn as he did in probation force treatment, I would try Marsha Lineman’s â€Å"Dialectical Behavior Therapy† approach (Comer, pg. 528, 2011). In this treatment, I would be helping him to cope with his disorder. In addition, this approach will teach him to take control of his life, their emotions, and himself through self-knowledge, emotion regulation, and cognitive restructuring (Comer, 2011). One other problem we might have is he like getting high, sees no issues with it, and believes it a spiritual tradition to get high and test limits of life for his sick pleasure. I hope with the previous treatments or his continue drug use he see a vision of himself recovering and changes his ways and follows my direction to brings him to better place in life.Jim’s prognosis would depend on how willing he was to address these difficult issues. The life Jim had created for he is very demanding person. The drugs, alcohol, and sex go together with being a stage performer with borderline personality disorder. I would have made it clear that he is not being forced into treatment and is free to leave at any time, but it is highly recommended that he stay. Only Jim could have made that decision. In closing, I would have hoped to see Jim recovered and see him go after his first dream of writing poetry and films. One other important hope would have seen him rebuild his relationship with his father. REFERENCES Association, A. P. ; Diagnostic And Statistical Manual Of Mental Disorders, Dsm-Iv-Tr. (Fourth edition ed. , Vol. Text revision). Washington, DC: American Psychiatric Pub Inc. , 2000. Comer, C. J. Abnormal psychology. (7 ed. ). New York, NY: Worth Publishers, 2011. Feist, J. , ; Feist, G. J. Theories of personality. (7 ed. ). New York, NY: McGraw-Hill Humanities/Social Sciences/Languages, 2009. Hopkins, Jerry. The Lizard King: The Essential Jim Morrison. New York, Fireside, 1992. Hopkins, Jerry and Sugarman, Danny. No One Here Gets Out Alive. New York, Warner Books, 1995. Riordan, J. , ; Prochnicky, J. Break on through, the life, and death of Jim Morrison. New York, NY: HarperCollins, 1994.

Child Nutrition Act of 1966 and Wic Analysis

Child Nutrition Act of 1966 and WIC Analysis a. How effective is the policy is in terms of solving the social problem. The Child Nutrition Act of 1966 has since formed and developed many programs beneath it to aid those in poverty. The five top producing programs under the Child Nutrition Act in fiscal year 2010 include the Supplemental Nutrition Assistance Program (SNAP), the National School Lunch Program, and the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), the Child and Adult Care Food Program, and the School Breakfast Program.WIC serves 45-50 % of all infants born in the United States (Facing Hunger in America, 2011, para. 3). According to Kowaleski-Jones & Duncan (2002), much of the research on the effects of WIC participation on children has focused on the potential benefits of increased use of prenatal care, increased Medicaid savings, better infant outcomes, and less infant mortality. In addition to the previously stated, WIC’s effecti veness can be supported by the perception of â€Å"WIC Works,† (Kowaleski-Jones, & Duncan, 2002).The observation that â€Å"WIC works,† is driven by the great deal of research for WIC partakers to birth healthier offspring (Kowaleski-Jones, & Duncan, 2002). For example, each dollar spent on WIC saved the state at least $1. 77 to $3. 13 in health care costs (Bitler, & Currie, 2004). According to Public Health Nurse Supervisor Luzette Samargia, of Duluth, Minnesota, WIC is effective and produces positive outcomes (Facing Hunger in America, 2011, para. 11).Luzette manages about 27 public health nurses and 3 dieticians, who as part of their jobs are highly trained to provide WIC health checks, breastfeeding encouragement, nutrition counseling for mothers and their young children, and appropriate WIC food vouchers (Facing Hunger in America, 2011, para. 7). According to Luzette: WIC has generally not been found to significantly change food patterns of participants or to redu ce the incidence of obesity. Thus, WIC programs are increasing their focus on nutrition education.And in 2009 the WIC nutrition advice and foods available with WIC vouchers were completely updated in accordance with current USDA guidelines. For example, WIC vouchers may now be used for fresh fruits and vegetables, more whole-grain products are required and only milk with 2 percent or lower fat content is authorized for women and children age 2 and older (Facing Hunger in America, 2011, para. 12). WIC’s goal is not to end poverty and solve all problems amongst it. WIC’s purpose is to aid those in need and supplement their nutritional prerequisites.Breastfeeding an infant is vital to a newborns development, yet not everyone has this knowledge. WIC does offer free infant formula to its participants but strongly encourages mothers to breastfeed. b. Describe the policy’s strengths and limitations Limitations involved when discussing WIC can be drawn to breastfeeding rates. Because WIC provides free infant formula, breastfeeding rates have been a hot topic amongst WIC participants. However, according to the National WIC Association breastfeeding rates have slightly risen in recent years.In the year 2004, approximately 55% of mother’s participating in WIC’s benefits were breastfeeding; in the year 2010 rates had increased to over 60% (National WIC Association [NWA], 2011). An additional limitation involved with WIC is of course funding (Mahoney, 2008). Each year Congress authorizes just how much of funding will be allotted for the WIC program (Mahoney, 2008, pg. 4) According to the USDA: They requested $6. 1 billion for the WIC Program for fiscal year 2009, a 1. 3% increase from fiscal year 2008.This request was based on projected increases in participation and food costs, and the USDA’s proposal to limit nutrition services, cut administrative costs, and to restrict eligibility for Medicaid recipients – a proposal reje cted by Congress for fiscal year 2008 (Mahoney, 2008, pg. 4). With inflation rates continually on the rise and because WIC is not an entitlement program, if funds are not available eligible participants at nutritional risk may not receive the supplemental nutrients as they have in the past (Mahoney, 2008, pg. 5).In contrast to limitations WIC also has much strength. In Indiana alone, according to the National WIC Association in the fiscal year of 2011 167,875 women, infants, and children participated (National WIC Association [NWA], 2013, pg. 1). WIC is preparing ways in which women can avoid the long lines, the stigma, and hassle when purchasing nutritious foods. Indiana is currently preparing plans in converting the WIC program to the Electronic Benefit Transfer (EBT) by 2020 (NWA, 2013, pg. 2) c. Who gains and who loses as a result of the policy? . Are there people in need who are left out? Who is left out? WIC serves a tightly-defined population – strictly low to moderate income, nutritionally at-risk pregnant women, breastfeeding women, non-breastfeeding postpartum women, infants, and children up to their fifth birthday (Facing Hunger in America, 2011). Participants of WIC’s family members may benefit from participation, yet if you were not mentioned previously you may be left out from receiving WIC benefits. e. Is the policy addressing only a portion of a larger issue?What is the larger issue? f. Does the policy improve social well-being? Explain in detail. g. Does the policy advance the cause of social and economic justice? References Bitler, M. , & Currie, J. (2004, June). Does wic work? The effects of wic on pregnancy and birth outcomes. Retrieved from http://www. econ. ucla. edu/people/papers/currie/more/prams. pdf Facing Hunger in America. (2011, June 23). Wic works. Retrieved from http://facinghungerinamerica. blogspot. com/2011/06/wic-works. html Kowaleski-Jones, L, & Duncan, G. (2002).Effects of participation in the wic program on b irthweight: Evidence from the longitudinal survey of youth. American Journal of Public Health, 92(5), 799-804. Retrieved from http://www. ncbi. nlm. nih. gov/pmc/articles/PMC1447164/ Mahoney, M. (2008). The special supplemental nutrition program for women, infants, & children (wic): Opportunities to influence participants’ health in Minnesota. Tobacco Law Center. Retrieved from http://phlc. stylefish. com/sites/default/files/resources/phlc-policy-wic. pdf National WIC Association. (2011). Advocacy action center.Retrieved from http://www. nwica. org/? q=advocacy/1 National WIC Association. (2013, January). How wic impacts the people of Indiana. Retrieved from http://www. paramountcommunication. com/nwica/Indiana. pdf National WIC Association. (2011, November). Wic funding: What does sequestration mean for wic’s future? Retrieved from http://www. paramountcommunication. com/nwica/WICSequestration. pdf Neuberger, Z. (2013, March 5). Sequestration could deny nutrition deny up to 750,000 at-Risk low-Income women and children. Center and Budget and Policy Priorities.Retrieved from http://www. offthechartsblog. org/category/food-assistance/child-nutrition-and-wic/ Neuberger, Z. , & Greenstein, B. (2013, March 5). The impact of the sequester on wic: 575,000 to 750,00 eligible low income women and children at nutritional risk could be denied benefits. Center on Budget and Policy Priorities. Retrieved from http://www. cbpp. org/files/2-26-13fa. pdf Studymode. (2010, February). Social welfare: Wic schema. Retrieved from http://www. studymode. com/essays/Social-Welfare-Wic-Schema-285472. html Whaley, S. E. , Koleilat, M. , Whaley, M. Gomez, J. , Meehan, K. , & Saluja, K. (2012). Impact of the special supplemental nutrition program for women, infants, and children. American Journal Of Public Health, 102(12), 2269-2273. doi:10. 2105/AJPH. 2012. 300770 Wolf, J. (n. d. ). Wic: Women, infants, & children. Retrieved from http://singleparents. about. com/od/financi alhel1/p/wic. htm U. S. Department of Agriculture. (2011, March). The food assistance landscape. (Economic Information Bulletin No. 6-8). Washington DC: Economic Research Service. Retrieved from http://www. ers. usda. gov/media/129642/eib6-8. pdf

Business writing Essay Example | Topics and Well Written Essays - 250 words - 2

Business writing - Essay Example This paper will examine imperative areas to consider before investing in a country like France. One of the areas that need monitoring is the French economy. It is tantamount for anyone interested in investing in a foreign land to identify the state of their economy. To ensure his/her stability after the investment, an investor needs knowledge on the economic standing of the country over the past years. This presents them with the autonomy to choose if they are willing to invest in that country, or not. Whatever an investor is going to invest in the foreign land, they must look at the government’s stake in all of it. Government interests are always an area of concern. As an investor, one should be wary of their hand in some of the corporate dealings (Bureau of Economic and Business Affairs 2). One needs government authorization for some ventures, and it is crucial to involve government authorities. In conclusion, to invest in any foreign land, some requirements must be met. These requirements enable one to work effectively, and without many problems. Some transfer policies make it hard for foreign investors to make a profit from their activities (Bureau of Economic and Business Affairs 3). This is another area that one needs to focus on to avoid inconveniences, or losses. Knowledge gained in such a field enables one to flourish and benefit from such investment. Through all this, growth and development in the local area is

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Italian Renaissance Artists Term Paper Example | Topics and Well Written Essays - 1250 words

Italian Renaissance Artists - Term Paper Example It was a movement and an era of awakening that turned from the darkness and stagnation of the middle ages and laid the basis for Western civilization up to the present. The flowering of art during the Renaissance is what it is most remembered for today. Hence, the paintings and sculptures and their creators can be seen as springboards for discussing some fundamental changes in attitude – especially how art evidences new attitudes toward man, his place in the world, and his relationship to God. (Osmond, 1998, p.18) This essay will talk about Italian artists – the likes of Da Vinci, Michelangelo, Raphael, Bellini, etc - who played pivotal roles in this great chapter in European history. During the era of the early Renaissance, evolving modes of representation and choice of content led to a redefinition of painting and sculpture as liberal arts. It can even be said that visual  artists themselves played a role in modifying the perception of their profession and art. In o ther words, artists both helped to shape and to react to an essential change in their status from craftsman to creator. This can be learnt from the broad ranging â€Å"written and visual evidence, including treatises, contracts, letters, financial records, and, perhaps most interesting, the works of art themselves. That many of the most successful early  Renaissance artists  evinced a significant interest in intellectual and social issues is demonstrated in a number of different areas, including changes in artistic training; the involvement of  artists in civic life; their engagement in the study of antiquity and antique art;  artists pursuit of the literary arts, including poetry, autobiography, and theory; and their participation in the paragone debate.† (Rosenberg, 2001, p.937) There was also a shift in the power relationship between patron and artist in favor of the latter, a shift ushered in by the emergence of the social value of artistic renown. The impact of t his phenomenon is best illustrated in the â€Å"difficulties which Isabella d'Este, the Marchioness of Mantua, experienced as she went about negotiating with some of Italy's "best  artists" -- Bellini, Mantegna, Perugino, and Leonardo -- for paintings for her famous studiolo†. (Rosenberg, 2001, p.937) Likewise, artists such as Giovanna Garzoni, Bartolomeo Bimbi, Jacopo Ligozzi, etc â€Å"brought to their subjects not only a masterly technique, but a freshness and originality of style that would have a lasting influence on botanical illustration and the art of naturalistic painting.† (Hirschauer, 2002, p.62) The cartoons made by them are â€Å"full-scale drawings characterized by extended passages of careful modeling and chiaroscuro, became collectible objects valued for their intrinsic aesthetic qualities. Raphael's cartoon (Ambrosiana Gallery, Milan) for the School of Athens is the largest and perhaps best known example of this category of drawing. Because the tran sfer process often led to the destruction of a cartoon, artists introduced another intermediate step, the "substitute cartoon," as a means of preserving workshop model drawings and of keeping the ben finito cartone intact† (Fletcher, 2000, p.347) Towering above the achievements of other artists are the masterly works of Michelangelo,

Relationship among Religion, Biology, and Science Essay

Relationship among Religion, Biology, and Science - Essay Example The paper is going to handle three main religions common in the world mainly Christianity, Islam, and Buddhism. Christianity Different geographical regions have diverse cultures and beliefs which are characterized as conflicting, in harmony or even with little interaction. Religion and science explain the natural laws and the universe using different methodologies. Science is mainly based on empiricism, reasoning, and evidence. Empiricism is a philosophical view that knowledge is and should always be based on experience. Empiricism is taken to be a fundamental starting point of science inclusive of the invention in religion. Scientific empiricism has the assumption that the scientists are independent, impartial, and completely unrelated to the phenomena under investigation. In contrast, religion is based on sacredness, revelation, and faith. Religion is argued to support its facts by use of supernatural powers that are hard to investigate in that they are not part of nature. Religious investigators have difficulties in their investigations in that during the research; they defend their religion instead of explaining the problem under study. In the United States, acceptance of the scientific facts such as natural selection especially in the line of human beings has been influenced by religion so much showing that religion and sciences are in a fight. However, the National Academy of Sciences has documented some facts that proofs of evolution are in accordance and compatible with some religious groups (NAS, 2008). According to Archbishop Habgood John, science is descriptive while religion is prescriptive. Schilling and Coulson claimed that religion and science are related so much in that both revolve around a three-fold structure of experience, theoretical interpretation, and finally the practical application of the new idea. Coulson continued to argue that the fields of science just like religion brings it facts by creative imagination but not from mere figures (Brandt-Rauf, 2006).        

Dyslexia in American Public Schools Research Paper

Dyslexia in American Public Schools - Research Paper Example 1). Furthermore since in our educational system successful learning requires reading ability, being dyslexic would consequently be of great disadvantage, that the need for early diagnosis and intervention of dyslexia is argued to save dyslexic children from experiencing failure (Bentham, 2002, p. 72; Wadlington & Wadlington, 2005, p. 16; GB Parliament, 2006, p. 395), which studies (Turkington & Harris, 2006, p. 126; Carson-Knight, 2007, p. 37) show may cause them undue social and emotional problems. Understanding Dyslexia History Most probably, dyslexia had been present since early human civilizations, but was unnoticed because the system of writing then is pictographic (proto-writing) unlike today, which is alphabet-based (letters), with the Latin alphabet the dominant writing system worldwide (Fischer, 2001, p. 7). Then, as societies have become literate, the abilities to read, write and count have become essential. Hence it was only then that dyslexia has begun to raise serious co ncerns and studies. (Riddick, 1996, p. 8) How dyslexia has gained much attention in the educational field, specifically in the US, will be presented here in three stages: 1) The Origin, 2) The Move to the US, and 3) The Current Theories of Dyslexia. The Origin (17th - 18th centuries). The origin of dyslexia can be understood following the historical accounts on the learning disabilities field (Hallahan & Mock, 2003, pp. 16-29; Wong, Graham, Hoskyn & Berman, 2008, pp. 1-3), which can be traced back to the 17th century in Europe from the works of European doctors and researchers on the relationship of brain injury and speech disorders – Franz Joseph Gall (1809) and John Baptiste Bouillaud’s (1820) localization of brain functions, Pierre Paul Broca’s (1861) nonfluent aphasia, and Carl Wernicke’s (1874) â€Å"sensory aphasia† (Hallahan & Mock, 2003, p. 17). Findings of these studies have shown indisputably that the brain is divided into specific areas with each area tasked with specific kinds of mental/cognitive functions. Hence, it had been believed that brain damage to specific brain area would mean impairment on the given function of that area (Wong, et al., 2008, p. 2). Consequently, this had inspired studies on reading disorders leading to the discovery of reading disability and was named differently – ‘word-blindness’ by the German physician, Adolph Kussmaul (1877), â€Å"dyslexia† by the German ophthalmologist, Rudolf Berlin (1884) (Hallahan & Mock, 2003, p. 18), â€Å"alexia† by Charcot (1887), â€Å"alexia or dyslexia† by Bateman (1890) (Guardiola, 2001, p. 6), ‘pure word blindness’ by the Swiss-born neurologist Joseph Dejerine (1892) (Heim & Benasich, 2006, p. 271), ‘word-blindness and visual memory’ by James Hinshelwood (1895) (Ott, 1997, p. 6). From this, succeeding research studies on more specific areas of reading disability ensued –William Pr ingle Morgan’s (1896) first case study on congenital word-blindness and Sir Cyril Hinshelwood’s (1896-1917) first systematic clinical studies of reading disorders essentially validating Broca & Wernicke’s areas (Wong, et al., 2008, p. 2). Thus the first theories of dyslexia had taken their form, which observably had focused on the causes of dyslexia being attributed either to defects on the structure of the brain or to deficits on the functions of the brain (Guardiola, 2001, p. 9). The Move to America (19th-20th century). The research

Energy Resource Plan Essay Example | Topics and Well Written Essays - 500 words - 2

Energy Resource Plan - Essay Example energy production systems pollute the environment through emission of green house gases in to the atmosphere, which adversely affects humans and animals through climate change and health related issues (Carlson 2005). The renewable energy includes the energy sources that can be that can be used over and over again. It includes energy sources such as solar, geothermal, wave and wind energy, amongst other self-sustaining alternative energy sources. However, in order for renewable energy to be sufficient, large amounts of sources need to be harnessed, since they produce a relatively little energy. In other words the ratio of the energy produced to the energy source harnessed is relatively small compared to the non- renewable energy, whereby a small amount of the energy source produces substantial amount of energy. However, once used, these sources are irreplaceable (Schaeffer 2007). These include coal and petroleum products amongst others. They are a major cause of environmental degradation through emission of green house gases in to the atmosphere, and water pollution through oil spills as well as land degradation through mining of coal. The first and most important thing that each person ought to do in order to conserve the environment is to minimize the use of non-renewable energy. This will help in reducing the rate of environmental degradation through energy production from non-renewable sources. This can be accomplished through the use of solar energy for lighting, wind energy, and natural gas among other renewable energy sources. Electrical appliances, especially the air conditioners, refrigerators and lighting should remain switched off whenever they are not needed. People should also use energy efficient equipment such as less fuel consuming vehicles or the use of bicycles instead of vehicles that consume high energy as well as emitting green house gases to the environment. People should also insulate their living rooms more in order to minimize heating

Political Science; Democracy- Immigration Essay Example | Topics and Well Written Essays - 500 words

Political Science; Democracy- Immigration - Essay Example I have at times in the past felt that no illegal immigrant had any right to complain if they were caught and deported. They know they are entering a country illegally and that they should obey the law and take their punishment if they are caught. From the discussion on the video, I can see that it just isn’t this cut and dried. Almost all illegal immigrants have family back home depending on the income they make in America. That income is a lifeline and a deportation means an abrupt stoppage of that remittance income. Arresting and deporting illegal immigrants affects many more people than just the illegal immigrant. The video also made me aware of the economic impacts of illegal immigrants. I know that economics drives immigration. There is no other reason for people to leave their friends and family than seeking a better life. I have always heard about the costs of illegal immigrants. Many people are quick to point out that illegal immigrants fill up schools with their kids, show up at the emergency room without health insurance and pay no taxes for government services. But illegal immigrants also provide cheap labor for various industries and segments of the national economy. The overall feeling I got from the video is the need for comprehensive immigration reform from the federal government. It is not an issue that the states should be able to address because this will just leave us with the patchwork of immigration laws that we currently have. States are going to step in to the void created by the federal government that seems unable to deal with the current situation in any comprehensive way. Advocates for illegal immigrants are very convincing in the video, but I feel that they may actually be doing more harm than good. Compromise needs to be made on all sides if a workable immigration reform is to be made. Some illegal immigrants may need to come out of hiding or may even need to return home.

Business environment Research Paper Example | Topics and Well Written Essays - 750 words

Business environment - Research Paper Example 1. Customers These are the main stakeholders in a business since goods and services are made in a way that their needs can be satisfied. They affect a business such that their needs form the basis of the business’ plan to make goods that satisfy these needs. Customers’ tastes and preferences are also key to the business such that as diverse as their tastes and preferences are, so does the business diversify its products. The business has control over the customers such that the business can influence the customers’ decisions through pricing, packaging and adding new features to products. 2. Employees Employees in an organisation are the very important. This is because the employees help the business management to be able to make products and provide services to its customers. They influence a business by providing the business with work force to undertake their operations. In a situation where the employees down their tools, the organisation is not able to provide any goods and services to its customers. However, the business has control over them by making policies, rules and regulations, attractive salaries and social welfare. If the business management uses such control, the employees of the organisation become effective. These are also stakeholders of a business, who provide a business with the raw materials or finished goods that the organisation needs to carry out its business. They affect the business by maintaining a supply chain of making goods available to the business as needed.

Application of Evidenced - Based Practice Essay Example for Free

Application of Evidenced Based Practice Essay Application of Evidenced-based Practice Regarding pediatric Patients and Otitis Media 1 Running head: Application of Evidenced -based Practice Application of Evidence-based Practice Regarding Pediatric Patients and Otitis Media Running head: Application of Evidence-based Practice 2 The nursing practice heavily relies on the evidence based clinical information to determine current standards of practice within the nursing scope of practice. A multitude of informational journals and peer reviewed articles are readily available to help guide the decisions placed into practice. The nurse is responsible for recognizing the quality of evidence collected to improve the standard of care patients receive. This paper will investigate four articles regarding the appropriate care and treatment of the pediatric population with otitis media. In addition, an appropriate recommendation for antibiotic therapy will be made based on information gathered during the research. To answer the question of whether a wait-and -see approach is recommended, an initial validation of the information collected must be determined. Four articles will be assessed based on the type of research collected as filtered, unfiltered, or general information. The source will be investigated as inappropriate or appropriate. Lastly, the articles will be classified as primary research evidence, evidence summary, or evidence-based guideline. In addition to the four articles, a study and interview from current patients of the clinic will be discussed. The first article by the American Academy of Pediatrics and American Academy of Family Physicians discusses the diagnosis and management of acute otitis media. This article i s a filtered resource as several large studies have been completed on the topic. The article is from a reliable and reputable source and is determined to be appropriate. The type of research is an evidence summary as well as providing evidenced based guidelines for practice. The second article by The Pediatric Infectious disease Journal provides unfiltered information. The author Dr. Block discusses evidenced collected within studies of her own as well as collected data from Running head: Application of Evidenced-based practice 3 previous studies and as a result the article is mainly primary research. This source would be considered inappropriate for a nurse evaluating a standard practice to recommend. The information presented within the article is too broad and does not recommend a best practice standard. The article is an unfiltered article based on the foundation of a multitude of studies and expert opinion presented. A physician may find this article useful if investigating which pathogen would best respond to a specific antibiotic. The third article is a general informative resource for the clinic to apply evidence based practice. The resource is a filtered article which provides appropriate information relating to general practice. The research is evidence summary as well as evidence-based guideline. This article provides general information regarding pain and treatment of ear problems. This article may by appropriate for the diagnosis of specific ear conditions and treatments however may not be approp riate to determine if a wait-and-see approach is supported. The last article reviewed discusses treatment of otitis media in an era of increasing microbial resistance. This is an unfiltered resource and appropriate for determining if a practice change should be implemented. The type of research is evidence summary and evidence-based guidelines. This article would support an evidenced based approach to support a change of practice within the clinic. Finally, interviews collected from patients who utilize the clinic is unfiltered information and inappropriate to base a clinical change of practice. The type of research is primary research evidence. This information may be helpful for determining the type of culture who utilizes the clinic and how accepting the community may perceive a change in practice. All pieces of information collected has valuable information, however from nursing standards an article should present current evidence based practice standards. Running head: Application of Evidenced-based Practice 4 The evidence presented within one article supports a watchful waiting approach to treating acute ear infections in children. Data is strongly supported with evidenced based practice guiding the appropriate course of treatment as prescribed by physicians. For example, The American Academy of Pediatrics and American Academy of Family Physicians have provided a practice guideline for the diagnosis and treatment of acute otitis media. This article should be considered the gold standard of practice for physicians and presents filtered information. The article clearly provided recommendations based on the presentation of the patient in addition to practice standards. The article is current and is supported by regulatory licensing agencies. Future research goals are also discussed along with current recommendations. This informative practice guideline should be reviewed with additional information to fully support a practice change within the clinic . However, additional current studies would be required to implement a change of practice with more supportive data. Considering multiple resources were obtained to investigate a change in practice, some articles were outdated and referenced studies which may not be applicable to modern practice. In conclusion, research does support a more watchful approach to treating patients; more supportive current data would be required so an informed decision can be made. To implement a policy change within a clinic, a committee should be established to review current evidence based literature to support a change in practice. A review of current recommendations for practices can be investigated along with a discussion with a larger pediatric medical facility. Having a better understanding of current trends from neighboring establishments can better prepare the facility for a change in practice. Educational information should be prepared for parents to establish a clear understanding of why a practice change has been implemented. Nursing will have a vital role in educating families and possibly reminding practitioners of practice Running head: Application of Evidenced-based practice 5 recommendations. By the nursing staff having the knowledge of best practice, they can advocate a higher quality of care for their patients. Ethical concerns and vulnerable populations should be considered when researching and changing clinical practice  guidelines. The practitioner and nursing staff must assure they are implementing practice changes to improve quality of care for their patients. Well supported and researched standards should only be implemented. The patient population of the clinic should not be uses as a test group or population without prior knowledge or informed consent. During the process of informed consent, all risks must be explained to the patient and family. Patients must be educated by the practitioners and nursing staff regarding the implementation of a new practice. The staff must be aware of credible resources for data collection and applications to practice. Reassurance of protecting patient privacy should be discussed with patients and parents. The nurses must continue to advocate for human rights during the research process by identifying vulnerable populations. These populations may include children, pregnant woman, elderly, and cultural differences. If any language barriers exist, the nursing staff should be p repared to have alternate communication methods. State and federal guidelines must be followed during any research process and advocate for those who cannot advocate for themselves. References Block, S.L. (2008). Causative Pathogens, Antibiotic Resistance and Therapeutic Considerations in Acute Otitis Media. Pediatric Infectious Disease Journal, 15(4), 448-456. Hay, W.W., Levin, J.J, Sondheimer, Deterding, R.R. (2006). Current pediatric diagnosis and treatment. Ear, Nose and Throat. (pp. 159-492). Denver, Colorado: Lange. McCracken, G.H. (1998). Treatment of Acute Otitis Media in an Era of Increasing Microbial Resistance. Pediatric Infectious Disease Journal, 17(6), 576-579. American Academy of Pediatrics. (2004). Diagnosis and Management of Acute Otitis Media, 113(5), 1451-1465.

Physiological Benefits Of Physical Activity Health And Social Care Essay

Physiological Benefits Of Physical Activity Health And Social Care Essay Introduction Over the past 25 years, the UK has seen an increase in individuals aged 65 yrs and over. In 2009, it was reported by the Office of National Statistics (2010) that the population aged 65 and over increased from 15% in 1984 to 16% in 2009, which is an increase of 1.7 million people. They predict that by year 2034 23% of the population is projected to be aged 65 and over compared to 18% aged 16 and under. The fact that people are living longer is associated with healthy active living, over the past 10 years health has steadily improved (ONS, 2004). It is reported that older adults who are physically active report a greater satisfaction in life (Weinberg Gould, 2007) this is due to retaining mobility and keeping their quality of life and independence (Chaudhury Shelton, 2010). In 2008, the Department of Health (2010) reported that 39% of men and 29% of women aged 16 and over met the governments recommendations for physical activity, this was compared with 32% of men and 21% of women in 1997. However, evidence suggests that with an increase of age there is a decrease in levels of physical activity regardless of the well publicised benefits of the association with good health and well being (Berger, Der, Mutrie Hannah, 2005). Retirement can be a key time to focus on physical activity and well being. It is a time where people can review many areas of their life, including their health. People make preparations for retirement in different ways but research shows that very little preparations are made for health promoting physical activity (Chaudhury Shelton, 2010). As the older adult population is rising, maintaining a healthy life is a growing public concern (Acree, 2006) in year 2002, physical inactivity was reported to cost  £8.2 billion a year (NHS, 2008). A recent study by Chaudhury Shelton (2010) formed the basis of this study, the paper explains the data analysis from the Health Survey for England (HSfE) in 2006 and 2007 which focused on physical activity participation amongst 60 to 69 year olds and knowledge of the physical participation requirement. The study highlighted that older adults had unrealistic views of their perceived activity levels and reported that there was a lack of knowledge regarding the recommended physical activity guidelines. They examined the perceived barriers to physical activity participation and reported that barriers such as work and lack of time prevented them taking part in exercise. From the study they concluded that there needs to be more focus on health promotion and education particularly in the over sixties. In order to promote healthy living firstly, we need to understand why physical activity decreases with age. The purpose of this study is to explore the attitudes and behaviours towards physic al activity with particular focus on 60- 69 year old. A qualitative study will provide the basis of this study. Qualitative methods offer the opportunity to explore an individuals experiences, perceptions, motives and barriers to physical activity (Thomas, Nelson Silverman, 2005). In addition, this study will review other studies which have been carried out associated with physical activity around retirement. Aim The aim of this study is to explore the attitudes and behaviours towards physical activity in people aged 60 69 years focusing on continuity and change around the time of retirement. Objectives 1. To explore knowledge of physical activity recommendations and attitudes to participation 2. To research continuity and change in levels of physical activity at retirement 3. To describe perceptions of sufficiency of own physical activity behaviour 4. Explore the perceived barriers to meeting governments recommended levels of physical activity, before and after retirement. Analysis from the data obtained from the interviews can be used to provide recommendations towards improving the transition to retirement in terms of achieving health promoting physical activity levels. Limitations There are limitations regarding the sample size and reliability of the information. The sample size was small and levels of activity were what participants perceived as being enough exercise however despite this the literature was consistent with our findings. Literature Review Physiological benefits of Physical Activity According to World Health Organisation (2010) globally, physical inactivity contributes to 1.9 million deaths per year and is currently the fourth leading risk factor for all deaths. It has been well publicised that regular physical activity has a huge influence on promoting good health and psychological well being and is associated with the reduction of risk factors for chronic health problems such as cardiovascular diseases, type 2 diabetes and obesity (Martinez del Castillo et al, 1997; Sjogren Stjernberg, 2010). Physical activity can be defined as any bodily movement produced by the contraction of skeletal muscle that increases energy expenditure above a basal level (WHO, 2010) and has a range of health benefits which can be achieved through sport and exercise or activities such as walking, cycling, gardening and housework (Department of Health, 2010). Although the aging process is vulnerable to a wide range of conditions such as hypertension, back pain, osteoporosis and some ca ncers studies have shown that physical activity can reduce these and can increase life expectancy and improve bone and muscle strength (Berger et al, 2005). Stewart et al (2003) examined a group of older sedentary adults and reported that physical activity was evidently associated with a reduction of bodily pain and that small amounts of regular physical activity was associated with better quality of life. King et al, (2000) studied physical activity and physical functioning in 103 adults aged 65 yrs and over using moderate-intensity endurance and strengthening exercises and stretching and flexibility exercises. The study reported significant improvements to quality of life and mobility. Research supports the theory that exercise enhances quality of life (QOL). Berger (2009) explains that QOL is a broad construct that reflects a persons perception of his or her own position in life in relation to personal goals, standards, and expectations within the context of culture and value sys tems in which the individual lives. Therefore the relationship between exercise and QOL may be influenced by an individuals own perceptions and values. Chaudhury and Shelton (2010) explain that by maintaining independent living is the key. Improving balance and co ordination can help prevent injury from trips or falls. Cassell (2002) recommended physical activity to be the best treatment for aging. Psychological Factors and Physical activity Brassington et al (2002) explains that the strongest determinant for physical activity participation for older adults is self efficacy or confidence. If a person enjoys what they are doing they are more likely to participate in it. Physical activity can be encouraged by many factors and older adults tend to look at physical activity as how it is going to benefit them. For example if I exercise I will lose weight or if I exercise and remain fit I will be able to play with the grand children. There are many theories which can be applied to health behaviours which we will look at later on in this paper. Participation is preserved through enjoyment and social support from friends and family. One study (Cooper Thomas, 2002) used ballroom dancing as a way of keeping fit and were physically challenged by using different styles of dancing to suit the persons skills. Dancing encouraged social networks which supported participation across major life events such as loss of a spouse or friend t hrough support from other dancers .Having a social network or living with a partner has found to have a positive influence on physical activity participation (Bruce, 2002). Regular exercise can help preserve independence (Sparling et al, 2000) it can increase feeling of self worth, increase self efficacy and reduce feelings of feeling reliant family members (Chaudhury Shelton, 2010). Research suggests that the health benefits of physical activity and exercise are now well established. In 2010 the World Health Organisation reported that by 2020 depression will follow cardiovascular disease as the worlds leading cause of death and disability. Psychological disorders such as depression are commonly treated by medication or by taking part in therapy sessions however, more people are now looking at physical activity as a way of dealing with feelings of depression (Weinberg Gould, 2007). Barriers to Physical Activity The benefit and the barriers to physical activity are significant for behaviour change and its important that in order to increase participation that we understanding the barriers that older adults face. The Health Survey for England (2008) reported that 41% of men and 43% of women reported lack of time as the main barrier to exercise many older people may have caring responsibilities or may be involved in voluntary work and use lack of time for a reason not to exercise (BHF, 2010). Barriers can be classified into two groups these are intrinsic or extrinsic. Intrinsic barriers are based on an individuals belief, previous experience or self efficacy. Brassington et al (2002) explains that the strongest determinant for physical activity participation for older adults is self efficacy or confidence. Many older adults have the fear of not been able to keep up with the class or not wanting to attend the class alone. They may be conscious of their body image and fear for lack of changing f acilities. Extrinsic barriers refer to the environment for example; concerns for safety older adults may be concerned about slippery pool side surfaces, ageism, or skills of teachers (BHF, 2010). Overcoming these barriers is paramount in promoting health and independence and by taking part in regular physical activity will in turn help prevent ill health and disability. Those who understand the benefits to exercise will have fewer barriers than those who are not aware of the benefits to physical activity and those who have several barriers will have low perceived benefits. It is important that people are educated of the benefits to physical activity. Socio-economic status and physical activity Research has looked at how physical activity can be influenced, factors that have been found to be most significant amongst older adults include education, social class, participation earlier in life, social support and opportunity factors (Bird, 2009). Martinez del Castillo et al, (2005) examined the participation rates of physical activity between social classes and reported that there was a positive relationship between social classes. The results found that the percentage of those physically active were Upper class =38.2%, middle class =18.5%, lower class= 9.7%. The relationship was found with their present income; those who had adequate income participated in physical activity and those that didnt did not want to participate. Overall, the lower the social status the less old adult participation in physical activity. Those who had encouragement from a partner or a social network who wanted to take part in physical activity took part. This is not to say that people from lower cla sses would be exempt but local opportunities and encouragement may contribute to leading healthy lifestyle (Martinez del Castillo et al, 2005). Lower classes do not always get the same opportunities, the higher someones socio economic status the greater the opportunities (Berger et al, 2005). Those amongst lower socio economic groups, health has always been an issue and suggests education and health promotion focusing on low income communities (Peterson et al, 2006). The Whitehall study (2004) of British Civil Servants explored the relationship between work, retirement and physical activity. They found that different occupational grades affected health. Those in a lower employment grade had a higher mortality rate compared to those in higher grades. Physical activity was least regular with those working full time compared to those working part time or not at all. This would suggest that those working part time or not at all would have more time to exercise. Interestingly, after reti rement those who worked full time were found not to increase their levels of activity however, those who worked part time or not at all did. The frequency of physical activity amongst the different occupational grades was found to be higher with more sport and gardening done by higher occupational grades (Mein et al, 2005). Sjogren Stjernberg (2010) found that having access to areas for country walks, parks and recreational centres are the most important factors for influencing outdoor activity. Education is an important predictor of older adult physical activity; women with a low level of education compared to women with a higher level, those with a higher level were more likely to take part in physical activity. Mortality rates are lower amongst those who become physically active later in life compared to those who may have been active earlier in life but now have a sedentary lifestyle (Sjogren Stjernberg, 2010). Arguably, Berger et al, (2005) reported that education, car and de privation were not strong predictors of whether someone regularly takes part in physical activity instead other lifestyle factors such as not smoking and healthy diet were strong predictors. Continuity and Change Continuity and change plays an important role in the transition to retirement, whilst retirement is seen as a time of leisure, studies have shown that only a small amount of people make changes to their leisure activities after retirement (Nimrod, 2007). Atchley (1989) explains that the Continuity Theory is considered a key feature of post retirement leisure, the theory holds that, in making adaptive choices, middle-aged and older adults attempt to preserve and maintain existing internal and external structures; and they prefer to accomplish this objective by using strategies tied to their past experiences of themselves and their social world. Change is linked to the persons perceived past, producing continuity in inner psychological characteristics as well as in social behaviour and in social circumstances. Continuity is thus a grand adaptive strategy that is promoted by both individual preference and social approval. In recent study Nimrod (2007), explored the adaptation process to retirement, particularly changes in behaviour and the psychological benefits. The study involved examining four different groups of people (1) expanders-those who report participation in a greater amount of activities at a higher frequency, (2) reducers-those who reported participation in the same or in fewer activities at the same or at a lower frequency, (3) concentrators-those who report participation in the same, or in fewer activities, but at a higher frequency, and (4) diffusers-people who report participation in a larger number of activities but at the same or at a lower frequency. Interviews were carried out using four different questionnaires. Their finding supported the Continuity Theory that people did not tend to engage in any new leisure activities after retirement they simply spent more time participating in the activities they were involved in pre retirement. Participation in activities in early life promotes participation later in life (Martinez del Castillo et al, 2005). Government guidelines and initiatives The recommendation for how much physical activity is required has changed over the years (Berger et al, 2005). The Chief Medical Officer for England set a target that by 2020 70% of the UK population will be reasonably active (Allender, Cowburn Foster, 2006). The current recommendation for physical activity is at least 30 minutes of moderate intensity activity, 5 days per week to improve health and quality of life, this can be built up in bouts of 10 minutes or more (Berger et al, 2005; Allender et al, 2006; Berger, 2009; WHO, 2010). Moderate intensity could include activities such as gardening, swimming, house work or home improvements, the intensity should correspond to that of a brisk walk (Berger et al, 2005; NHS, 2010). Short bouts of exercise are more tolerable and more enjoyable than long or high intensity exercise (Wilson, Yilla Soloman, 2001). The issue is not being able to get people to exercise it is encouraging people to adhere to exercise (Byrne Byrne, 1993). In a rep ort by the Department of Health (2001) the National Institute of Clinical Excellence (NICE) recommended a programme for patients suffering from depression using structured, supervised exercise, three times a week for 45 minutes to 1 hour for 10 to 12 weeks. The programmes were rolled out through exercise referral schemes. In 2006 NICE reviewed the scheme and found that there was insufficient evidence. This was due to patients not maintaining the physical activity they had been prescribed as they found leisure facilities and gyms intimidating and adherence levels dropped. If patients are to adhere to exercise long term it needs to be an activity that they enjoy. National and local policies aim to promote independence and mobility, prevent ill health disease and disability and prevent accidents amongst older people. The following government initiatives are currently available; Free swimming for the over sixties Lets get moving Physical activity care pathway programme. Chief medical officer report at least 5 per day Choosing physical activity an action plan Heidelberg guidelines for promoting physical activity amongst older people Sport England Sport playing its part Policy on sustainable walking Policy on sustainable cycling The government is always looking for ways to promote physical activity. Theories are used in assisting with promoting health behaviours. Transtheoretical Theory and Physical Activity Over the years there has been an increasing need for more theory driven research in health behaviour change. There have been many theories developed to help understand changes to health behaiviour for example The Social Cognitive Theory (Bandura, 1977) and the Transtheoretical Model (Prochaska DiClemente, 1984) which is one of the most widely adopted models in health promotion. The components of the Transtheoretical Model that have been applied to exercise are stage of change, processes of change, decisional balance, self-efficacy, and temptation to not exercise. Stage of change refers to a persons readiness to engage in regular exercise. Pre contemplation is the stage where someone does not take part in any physical activity and is not planning to start within the next 6 months. Thee contemplation stage is where someone is considering taking part in physical activity within the next 6 months, someone may stay in the contemplation stage as long as 2 years but may never move from thi s stage. Someone in the preparation stage may have already started to exercise but nothing regular but they have taken the first steps to start. The Action stage describes someone who has been exercing for less than 6 months. This is the most unreliable stage and there is a possibility of relapse. The Maintenance stage describes someone who has been exercising for 6 months or more. It is likely that once reaching this stage that someone will continue to exercise and it becomes part of their daily routine. It is important to identify what stage a person is at before putting strategies in place to promote physical activity (Sparling, 2000). The Social Cognitive Theory (Bandura, 1977) Methodology To meet the aims and objectives of this study, qualitative research methods were used to obtain information. Qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomenon in terms of the meanings people bring to them. It involves the studied use and collection of a variety of empirical materials (e.g., life story, interviews, etc.) that describe routine and problematic moments and meanings in individuals lives (Denzin Lincoln, 1998). Qualitative methods aim to explore and individuals experiences, perceptions, motives and barriers (Thomas Nelson, 1996). It is inductive which enables a theory to be developed following the collection of the data. There are three different types of interviews Structured; usually with a structured questionnaire, Semi structured; Open ended questions, and un-structured; Questions are based on what the interviewee says (Britten, 1995). For the purpose of this study a face to face semi-structured interview was conducted in November 2011 and took place at the respondents homes situated in the North West England. The study was based 2 female retirees aged between 60yrs and 69yrs who retired during the past five years. Open questions were asked during the interview regarding: Previous occupation(s), leisure time activities, reasons for retirement, knowledge of physical activity and participation in physical activity. Interviews lasted between 30 and 45 minutes. Interviews were arranged by telephone. 15 women were asked if they would consider participating in the study. 2 women volunteered. Interviews were arranged at a time convenient for the participants. They were advised that no costs would be involved and were notified that the benefits for taking part in the study were that they will receive information relating to physical activity and details of the current government recommended guidelines. Sampling Criteria Consideration was applied as to who could be purposively selected for this study. Participants were recruited from a local womens group. The inclusion criteria were they should be aged between 60 69 years, working to retirement or retired within the last 5 years. Exclusion criteria included; history of psychiatric illness including depression, history of neurological illness or history of heart disease. Interviews were arranged by telephone. 15 women were asked if they would consider participating in the study. 2 women volunteered. Interviews were arranged at a time convenient for the participants. They were advised that no costs would be involved and were notified that the benefits for taking part in the study were that they will receive information relating to physical activity and details of the current government recommended guidelines. Ethical Issues Prior to this research commencing ethical approval was obtained by the University. An information sheet and a consent form was prepared and handed to the participants 24 hours prior to the interview. This enabled the participants to ask questions and to give consent prior to the interviews commencing. Participants were advised that interviews would be recorded and that all information from the interview would be kept confidential. They were free to withdraw from the study without reason at any time and that any data would be destroyed. Data Analysis Following the interview the interviews were transcribed Results and Discussion In general, both participants considered themselves to be physically active whilst at work. P1and P2 had occupations within a shop setting where they did alot of lifting and carrying. P1 worked in a florist and P2 in a supermarket both participants explained that they enjoyed their jobs but as they became older they found it difficult to be as active at work as much as they had been. P1 explains; .ill health caused me to say enough is enough because I was working 16 / 17 hours per day because we were so busy. P2 explains; .I did a lot of lifting in my job that is one of the reasons why I came off the job, I had to do a lot of kneeling, it was causing me a lot of pain on my knees. Both participants explained that they still wanted to be active but natural ageing caused them to slow down. P2 expanded on this and went onto say that in the 8 years building up to retirement she helped out in a childrens nursery, helping wash up, answering the door. After retiring from the florist she still felt that she needed to keep busy. Whilst being active in the workplace I how far participants lived away from their work and how they used to get there. P1 explained that although she only lived 5 minutes away she would drive to work. This was because she would start at 4am by attending the markets to buy the flowers for the shop and generally would not finish until 6 or 7 o clock in the evening. Deliveries would also need to be done during the day so she needed the car. P2 also drove to work however she would sometimes walk depending on the time of the shift. P2 explained that if it was evening she would definitely drive. When asked the reasons for walking whether it was to en able her to keep fit. P2 explained that it never crossed her mind that it was exercise and that it was doing good, she did it because she fancied a walk and wanted some fresh air. Their understanding of sport and physical activity was fairly accurate. It was explained that sport was something that you took part in, went out and played. Where physical activity was explained as a hobby something that was pleasurable. Physical activity does not have to be competitive. Many studies only examine leisure activities, its important that if we are to encourage healthy living that Simple housework, home improvements or going for a brisk walk are included in the daily accumulation of physical activity. When asked about what leisure activities they participated in before they retired P1 explained; I cant say I had a lot of time when I came home from the shop, apart from cooking and baking, going for a walk, going to football match, things like that, holidays theyre all classed as activities arent they P2 explained;Leisure time was a non entity, no such thing as leisure time, because I had a home and a family to look after so there wasnt really time for any leisure time, the only time was perhaps later in an evening where you would perhaps sit down and watch the television for a couple of hours before you went to bed at night. This highlights the barriers, lack of time being the primary reason for not exercising this corresponds with the English National survey where lack of time was reported as the main reason and most frequently reported barrier for not taking part in exercise. Women typically find it difficult to find time to exercise due to the demands of a family, household jobs and work, they rarely have time for themselves. Making physical activity part of your daily routine encourages physical participation throughout the life course which enhances both mental and physical well being. Those who participate in physical activity throughout their life are more likely to continue this later on in life (Castillo et al, 2005; Berger et al, 2005).P2 explained that she had never participated in any sport throughout her life as it was just not something that she was interested in. P2 explained Because im just not a sporty type of person im more into delving in history, thats my past time, which does not require much physical exertion.. . As highlighted previously exercise does not need to include sport activities but moderate intensity exercise such as going for a brisk walk, gardening or housework are all types of exercise. P1 explained I am a crown green bowler, I was the president for the North Lancs and Fylde, I was the captain of the county When asked if this was something she had aways taken participated in. P1 explained that her husband who has only just recently passed away was also a bowler this influenced her to participate in this past time together. Castilo et al, (2005); Bruce, (2002) identified that having a social network, including living with a partner encouraged participation. Both participants retired at retirement age because it was the right time, so they could start to sit back and enjoy life. Both participants could afford to retire and decided it was ready to enjoy life. This supports the theory that a persons socio-economic position continues to influence on post-retirement activities (Scherger, Nazroo Higgs, 2010). P1 explainedWhen I turned 60 he said come on lets spend some time together, lifes too short and you dont realise, you think you have years so I said right I will do so I did.. P2 explained It was retirement age and I just felt it was the right time for me to retire, id had enough of working life I just wanted to get out the rat race of working, cause I wasnt really enjoying my job at that time. I can afford to retire so thats what I am going to do and enjoy life a bit.. People make preparations for retirement in different ways but research shows that very little preparations are made for health promoting physical activity (Chaudhury Shelton, 2010). When asked about how they would consider keeping fit and healthy in retirement, P1 explained; Never crossed my mind, I knew I would still always be doing, I knew I still did things. I bowl even more now, even in the winter I do indoor bowling P2 explained; No, I knew I would go for walks, I have a garden at home, I have a grandson who id be running round after Participants were asked about their knowledge of the government guidelines for physical activity. Research suggests that very few people know how much exercise is required. P1 and P2 responses correspond with this. P1 replied .Well I wouldnt know what it was but I would imagine there was one P2 replied .no Participation in activities appears to be based on enjoyment and social networks (Allender et al, 2006) I asked P2 the main reasons for participating in bowling now whether it was for the fitness or more the social aspects? P1 replied Both really, meeting people, social side of things Chaudhury Skelton (2010) stated that those not in work reported more physical activity at home or during leisure time compared to when in employment. When asked if they thought they were more active now or before they retired both participants said that they thought they were more active now P1 explained. yes I would say now. P2 explained . I would say I have more now. Berger et al, (2005) outlined that if a person is considerably active during employment that activity is not always replaced after retirement. The study found that people in work were more likely to meet the daily levels of exercise required than in retirement. Physical activity should be measured in other activities to ensure the recommended daily levels of activity are met. P2 added that she also does volunteer work at the local church. Van Willigen (2000) reported that older people who worked as a volunteer experienced positive changes in perceived health and experienced an increase in life satisfaction Both participants were aware of local activities aimed at the over 60s however, both stated that they perceived that took part in enough activities to meet the daily target of 30 minutes per day. People make preparations for retirement in different ways but research shows that very little preparations are made for health promoting physical activity (Chaudhury Shelton, 2010). Conclusion The aim of this study was to explore the behaviours and attitudes to physical activity around retirement age. My findings are show that there are clear variations of older adult physical activity from sport related activities to general leisure time. Studies have shown to examine formal activities but there is li

History About Ebay In Japan Marketing Essay

History About Ebay In Japan Marketing Essay eBay is an online auction service that has gained much publicity since their inauguration in the September of 1995 by a 28 year old software developer, Pierre Omidyar of Apple Incorporated. A pet project he initially called AuctionWeb, he posted up a faulty laser pointer to test his algorithm in the web application he created, someone actually offered him $14.83 for the faulty laser pointer stating that he collects such items. That incident started Pierre thinking and eBay was formed. Since then, eBay has been expanding their business worldwide. One of the countries which eBay has failed badly was Japan. They had a joint venture with NEC Corporation to form eBay Japan but the final results after 3 long years of fight that has been proven as futile attempts to make a foot hold in Japan, eBay Japan had no other choice but to withdraw because they lost out for not being there earlier, not enjoying a first mover advantage, the rise of the Rakuten Auctions as contender against Yahoo! Japan Auctions further dug eBay deeper into the oblivion against ever seeing themselves as a leader in Japan. Hiring the right country manager makes all the difference, eBay did not ensure the credentials and expertise of their country manager appointed for the task. Apart from that, the typical American style of Announcing their grand arrival even before they could sniff the air in Japan, gave competitors a chance to prepare themselves against anyone trying to steal their piece of the pie in Japan. Introduction of eBay When we hear of the word, Auction we often think of the famous Christie Auction house in England, located at King Street in St. James. The function of an auction house is to showcase rare or prized items that could fetch the highest price through an elaborate process that allows individuals with deep pockets to out-bid one another to purchase these items. Thanks to modern technology, these auctions are being brought on-line via the use of the Internet. Users can buy or sell items online through the same elaborate process, but at the comfort of their room, in front of their computers without the need to physically be at the location. eBay is one such on-line auction service that has gained much publicity since their inauguration in the September of 1995 by a 28 year old software developer, Pierre Omidyar of Apple Incorporated. A pet project he initially called AuctionWeb, he posted up a faulty laser pointer to test his algorithm in the web application he created, someone actually offered him $14.83 for the faulty laser pointer stating that he collects such items. That incident started Pierre thinking and eBay was formed. AuctionWeb became a new focus for Pierre. It occupied his entire domain, www.ebay.com, acronym for Echo Bay (the name of his consulting firm). By 1996, the company was large enough to require professional help to make the concept, even more profitable. Jeffrey Skoll, Stanford MBA graduate, went onboard the profit spinning ship. Meg Whitman, a Harvard graduate soon joined the `crew and together with a formidable business team, created the modern day eBay that we know today. By 1998, the pioneers of the company were billionaires. Entry Strategies Entry Strategy 1 eBay Join Hands with NEC Corporation to enter Japan Market The joint venture with NEC Corporation to form eBay Japan seemed like a great idea. Infact, it is a great idea. Having a localized corporation to enter the Japanese market builds the credibility any foreign company will need. Having a myriad of possibilities from because they could trade with anything. eBay gained exposure through NECs contact with Biglobe, an Internet Service Provider. Much hype was anticipated as the CEO for eBay, Mr. Okawara, looked forward to bringing online auctioning to the Japanese people. However, the Japanese culture amongst the younger generation is to meet at malls, to try out new introductions into the Japanese market. Touch and Feel is what they prefer. Also, its a social norm in Japan that people meet at malls to socialize or just to look at people. What eBay tried to do, was to introduce another cultures norm into Japan. Though a workable and definitely profitable business model in the states and probably even in the western world, they failed to garner enough market sampling to warrant an entry into the Japanese market. Thats just part of the challenge they face. The other factor that had brought forth the early retreat from Japan is the presence of Yahoo Auctions in Japan. Yahoo entered the market in 1996, together with Softbank. The collaboration between Yahoo and Softbank was at the right time where the fad of the internet is still hot. They built the largest portal in Japan which in turn means their presence already had a huge market share from consumers and sellers alike who has loyalty to the company. Japanese people have high level of loyalty to product brandings and service providers. Another thing eBay Japan did not forsee is that, Japanese people, do not appreciate hand-me-downs, second hand goods. Entry Strategy 2 eBay Joins Hands with Yahoo! in Japan eBay has about 83 million users and Yahoo Japan has about 6.6 million registered users. eBay and Yahoo agreed to link their auction sites to facilitate cross-border trading and invigorate the online auction market. This would enable users of Yahoo Auctions Japan to bid for items listed on eBays US site using their Yahoo Japan ID, and eBay users in the US to buy items auctioned on Yahoo Japan using their eBay ID. The plan, which will enable registered users from Japan and North America to participate in a single marketplace. Japanese-language Website sekaimon.com, unveiled by the companies will enable Yahoo Japan users to take part in eBay auctions and is part of a strategy to implement the integration. A reverse setup, enabling North American users to shop for items from Japan under an English-language bidding system. The eBay portal will initially feature Japanese licensed-character goods, comic books, and other collectibles listed on the Yahoo Japan auction site. The integrated marketplace will also offer services to streamline payment, shipping and customs clearance. International users were able to use the US based web site consumers craved trading in local currencies and the ease that domestic transactions presented. Disadvantages of Non-first movers for Auction Disadvantage 1 Unable to garner the interested customers The first disadvantage of not being the first mover to launch the online auction services has caused eBay Japan to lose the opportunity to garner the interested customer base who are first timers that really wanted to attempt the Online Auction services. Being the first mover would have allowed the first timer customers whom are interested to sign up and attempt this online auction services that has never been provided in Japan as many analyst believes that the launch would not have been successful due to the image consciousness character of the Japanese. Therefore, being only the second launching provided, eBay Japan has lost the genuine interested first timer customers as they have already signed up for the online auction services provided by Yahoo! Japan Auction when they launched the service in September 1999, which was five months before eBay Japan. Disadvantage 2 Unable to attract over Yahoo! Japan Auction loyal customer base The second disadvantage is eBay Japan is unable to attract over the loyal customer base garnered by Yahoo! Japan Auction five months before their launch. All the loyal customer base has already been used to the services provided by Yahoo! Japan Auction has got no intention to move over to eBay Japan. In addition, Yahoo! has been an established and best known brand in Japan for other services such as Yahoo! Email, search, etc however, in contrary, eBay has only been known for online auction services and limited to overseas which is outside Japan. Therefore, Japanese, who generally only trust reputable, well-known and established brands, are more comfortable using Yahoo! instead of eBay. Disadvantage 3 Comparison of first and second online auction service launcher The third disadvantage of not being the first mover is being compared to the first launcher. The customers has done a comparison between Yahoo! Japan Action and eBay Japan on the difference in the different areas such as charging listing fees, final value fees, branding strength. Yahoo! Japan Auction has launched the online auction services before eBay Japan with all services free and no any transaction charges at all. Therefore, in comparison, Japanese who are not willing to pay for the service are not willing to sign up for services for eBay Japan. Also, it has also proven that when eBay Japan has stopped the charging the fees as per the usual practice, the customer base and the number of listings has increased. Cultural Misunderstandings Cross cultural understanding simply refers to the basic ability of people within business to recognize, interpret and correctly react to people, incidences or situations that are open to misunderstanding due to cultural differences. If no cultural awareness, cultural sensitive was established before launching into a different culture, itll cause cultural misunderstanding, in long term, resulting in business failure. Misunderstanding 1 Not fully understanding the mindset of a different culture For eBay Japan, during the initial launch into Japan, they had not understood in depth the business dealing ways of Japanese. eBay instead of modifying the American-centric service model to fit the Japanese market needs, they chose to force the Japanese consumers to fit into the current American-centric company service model. eBay charged commissions of up to 5% and required acutely risk-averse Japanese users to submit credit card information on signup. This service model did not go well with the Japanese. Most of the internet savvy people come from the young Japanese who did not own any credit card. Even so, Japan was a largely cash-based society, they preferred to pay for purchases with cash or through banks transfers instead of online credit card payments. This has therefore resulted in the poor sign-up figures after the launch of eBay Japan. Misunderstanding 2 Failing to hire the right person eBay Japan also erred in selecting for country head. In the selection of country manager, the issue of language is overplayed. They can actually hire a bilingual executive assistant, translator, or interpreter for a fraction of what it costs to hire a country manager. Making language skills a key recruiting criterion severely reduces the pool of potential candidates. Rather than focus on language skills, eBay Japan has failed to care about the truly important things, like a country managers strategic thinking ability, his track record managing comparable businesses, industry knowledge, and, ultimately, whether or not he can successfully build and motivate a local team, introduce new products, and gain market share in a highly competitive market. In Japan organization structure, the HR organization in a leading Japanese company is at the top of the hierarchy. In the US, its at the bottom. It has to be empowered, it must have very top people, it must engage with peopleits not about recruiting-eBay Japan had failed to utilize the talents of Japan based foreigners who had many years of valuable experience managing in Japan, as well as relevant industry knowledge and connections, who can help successfully navigate Japan market entry, smoothen interactions between head office and Japan-based operations. Misunderstanding 3 Unprepared for new Culture eBay Japan did something that American companies are notorious for, something that had cost them dearlynamely, they made grandiose announcements about their entry into the Japanese market, well before they had a localized product ready to launch in Japan. While missing the first mover advantage was perhaps eBays Japan single biggest blunder, the lack of traction in Japan for eBay products had too caused the failure of entry. Therefore, with the culture shock, eBay has failed to penetrate the Japan market as eBay Japan was not accepted widely by the Japanese in terms of their entry to Japan and their working style when operating the online auction services. The Current Status of eBay To recap, eBay Inc. tried to open its popular auction service under its subsidiary eBay Japan established in 1999, withdraw in March 2002 after failing to capture significant market share against Yahoo! Auction. Ebay partnered Yahoo! Japan, the Japan biggest portal offering online auction services. Together both companies designed a separate stand alone site, Sekaimon. English meaning for the Japanese term Global Shopping. Sekaimon site is able to translate items listed on eBay into Japanese, help with payments, shipping and customs clearance for Japanese shoppers. The alliance benefits users of both sites. Sellers will be able to reach out to a wider audience for their goods, meanwhile buyers will able to choose from a richer selection of products that are on offer. The impact of the deal will mean more in certain areas. For example, U.S. music fans will be able to easily purchase many of the limited edition CDs that Western artists release in Japan, while Japanese movie enthusiasts will be able to find a wider array of DVDs that are not available locally. Ebay users to have an easier time buying Japanese goods that are popular abroad, such as popular manga comics books, CDs and merchandise that feature Japanese animation characters and mascots. Yahoo! Japan users can login using their Yahoo! Japan ID and purchase translated eBay items with customize Japanese menu and online agent support. Hence, in order to achieve their vision, eBay must overcome various issues such as language barriers, government regulations, internet access and cultural differences. Ebay attempt to deal with the challenge of conducting transactions in multiple languages, where the sellers interact in one language and potential buyers in another.   Sellers using eBays Japanese site, Sekaimon, who want to offer their items on any English language eBay sites will be able to enter descriptions of up to 200 Japanese characters and get them translated within a day for about $12.34. By enabling this translation service, it helps to boost and introduce more Japanese products into eBay sites. Thus, eBay has successfully turned a challenge to its global growth into a new revenue stream while increasing its value proposition. eBay has a significant challenge in dealing with cultural differences, such as high uncertainty avoidance culture in Japan. eBay is dealing with this by structuring strategic partnerships with reliable entity when it struck a deal with Yahoo! Japan, after numerous attempts yet failing to penetrate the market independently.  eBay adopts localization strategy, where it replicates smaller and culturally sensitive portions of its content in specific markets such as Japan and China. By doing so, it value adds towards ensuring easy usage and adaptability in new or low tech markets.   Conclusion eBay made all the wrong moves in their attempt to extend their services to Japan. Not hiring the right people who can competently study the market in Japan to know if it is a viable business preposition to even attempt the creation of eBay Japan. eBay did not understand the culture in Japan. Basic business ventures to a foreign country requires everyone to understand and work with the cultural styles. eBay tried to force their American centric service model upon the Japanese people, it will never work unless they were the first to setup the service in the country where people may just think that, thats the way eBay did not pay attention to the presence of Yahoo! Japan Auctions and went in blind. To make matters worst, they announced their plans and created quite a fanfare to path their way into Japan way before they could even set foot in the country. Its like telling the enemies at war, Were coming from the south island at dawn. Recommended alternatives Conducting a business in any country requires business planners to conduct extensive market research, sampling the market sentiments for products or services that are to be introduced into the country. The people after all, are the sources of income. How can a company sell a product or service to people of a different lifestyle, who have different needs and perception of how they want to be sold a service or product? After identifying what the people want, the company should look into competitors and their position in the market as well. Gauge their own size and see if they are able to go up against on a head-on battle or to find a niche market to carve out a position for themselves and slowly expand from there. Recommendation The most important point among the alternatives that is recommended to eBay during the new set-up is to identify what their target audience wants.It is imperative that the barrier for entries be understood prior embarking on any non-localized businesses. It is very important to understand the culture of the target audience, understand the needs and the wants of the target audience before entering into a brand new market that the organization has never had their presence before. It very important to understand the direction of the target audience before entrance, in which, refers to the current competitors in the market. The current market share of the competitors, the number of competitors in the market and how does the target audience view this competitor. Need be, make a joint venture with existing service provider that has already penetrated into the market in order to leverage on their expertise and also the expertise of local talents and foreign talents living in the country.